This is old news, but I recently found out that Jeff Bezos considered “Relentless” as a possible name for his company instead of Amazon. If this is news to you as well, you can read a short article about it from Business Insider here. Webster Dictionary defines “relentless” this way: showing or promising no abatement of severity, intensity, strength, or pace For some reason this word has stuck with me the past couple of weeks.

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Chris Sereno

For 13 years networking was my profession with a specialized focus on proactive and reactive performance analysis. More recently I have embraced the AWS platform. This blog reflects my experience both past and present.

AWS Solutions Architect at